About Natural hair and skin care products

Martha Lupai is a natural hair educator with

over a decade of experience helping people

improve the health of their hair and skin. She is

a strong advocate for minority

entrepreneurship and the owner of S&E

African Hair Braiding and the creator of Neta’s

Natural hair care and body products.

Born in Ethiopia with a Sudanese heritage,

Martha moved to the United States of America

in 1995 with her parents and three brothers.

A lifelong learner, Martha graduated from

Tennessee State University in 2000 with

a Bachelor of Science in Social Work. Martha served her community

as a social worker for seven years before realizing her dream of

entrepreneurship.

Named after her two eldest daughters, S&E African Hair Braiding opened

in Nashville, Tennessee in 2007 and specializes in various aspects of

braiding. The salon has grown in popularity throughout the region, with

customers traveling from as far as Georgia, Alabama, and Indiana.

Years of styling hair allowed Martha to observe extensive problems

with damaged hair due to the use of chemical products. As a result,

Martha researched natural methods of treating damaged hair while

experimenting with plant and fruit oils from various parts of the world to

help treat the problems. After two years of research, she launched Neta’s

Natural. Neta’s Natural is an all-natural hair and body care line of free of

fragrances, chemicals, and petroleum that help alleviate hair, scalp, and

skin ailments.

A strong advocate of education, Martha founded the nonprofit Neta’s

Foundation to support education for young women and girls in East

Africa. Neta’s Foundation is funded by Neta’s Natural and helps students

in South Sudan and Ethiopia by covering educational costs including

tuition, uniforms, and books.

Today, Martha lives in Nashville with her husband and three daught

Martha Lupai Making Ethiopia Coffee in Nashville TN