About Us
Our Story
Neta's Natural was born out of love — love for a daughter, and love for a community.
It Started With Neta
Our founder's daughter, Neta, struggled with very dry skin from an early age. After trying countless products that simply didn't work, she decided to create something herself. The very first Neta's Natural product — our Healing Moisture Body Butter — was made just for Neta. It healed her skin. And that's when everything changed.
15 Years of Seeing the Struggle
As the owner of S&E African Hair Braiding salon for over 15 years, Martha watched her customers battle damaged, thinning, dry hair and hair loss day after day. The products on the market were filled with harsh chemicals that did more harm than good. She knew there had to be a better way.
So she created one.
What We Stand For
- ✅ 100% Vegan — no animal products, ever
- ✅ Chemical-Free — nothing harsh, nothing harmful
- ✅ Clean Ingredients — pure, natural, and effective
- ✅ Made With Love — every product has a real story behind it
Clean. Vegan. Made With Love.
Every Neta's Natural product is crafted with clean, vegan ingredients — no harsh chemicals, no shortcuts. Just pure, effective formulas that work with your body, not against it.
We believe every person deserves the very best for their skin and hair. That belief is at the heart of everything we make.
Welcome to the Neta's Natural Family
Whether you're here for your skin, your hair, or both — you've found a brand that truly cares. Thank you for trusting us with what matters most.
— Martha Lupai, Founder of Neta's Natural 🌿