Martha Lupai Founder Of Neta’s Natural Hair and Skin brand

As a mother, I witnessed my daughter’s relentless struggle with dry, sensitive skin. Each new product offered hope but ultimately fell short, leaving her discomfort unrelieved. Her nightly pain became my drive—a deep commitment to finding healing through nature’s purest gifts.

With 15 years as a hair braider and a background in social work from Tennessee State University, I’ve encountered countless stories behind every client’s hair and scalp challenges—fragile strands, irritated scalps, and fading confidence. What began as a personal mission soon revealed a broader need within my community: gentle, effective care that truly transforms.

Rooted in the spirit and heritage of Jefferson Street, I dedicated two years to researching and perfecting formulas that blend ancestral wisdom with modern innovation. Central to this journey is my daughter’s name, Neta, meaning “Plant” in Swahili—a symbol of hope, renewal, and nature’s healing power.

Neta’s Natural Products are more than hair and skin care—they are a response to the challenges we all face and a celebration of resilience and love. Every batch is crafted free of chemicals, using only pure, effective ingredients, with a promise of zero hair struggle. Our mission is to restore confidence and give families more time together.

Choosing Neta’s means one less thing to worry about—you can trust what’s inside every bottle, allowing more moments of laughter, bedtime stories, and cherished time with loved ones. It’s about peace of mind and honoring what truly matters.

This is more than a business; it’s a legacy of a mother’s love, ancestral knowledge, and the strength of community to reclaim beauty and hope—one family and one story at a time.